Gene Simmons has partnered with Gibson for a line of G² Thunderbird Bass guitars.
Pronounced G-squared, Simmons says, “Gibson is an outstanding company and has earned its place as a leading guitar brand with fans around the world. The new G² Thunderbird basses are all handmade in the U.S.A., with a sound that is off the charts. The design is so beautiful and collectible, they are simply works of art.”
Available across all Gibson Brands, including Gibson, Epiphone and Kramer, Simmons has put together a commercial mocking the "As Seen on TV" spots touting the benefit a bass has on a scrawny male teenager.
Simmons also has a line of his Axe and Punisher basses separate from his deal with Gibson.